Fresh Eyes.

Sometimes you don’t need a whole strategy, a lengthy project or another meeting in the diary. You just need a fresh pair of eyes, focused thinking and someone who can help you move an idea forward.

A Pink Lemonaid Squeeze Session gives you one focused hour of strategic thinking or practical content support, centred on one challenge, idea or opportunity.

For a limited time, I’m offering Squeeze Sessions for a £75 donation to our Big Sleep Out fundraiser for The Benjamin Foundation.

You bring the challenge. I’ll bring the fresh thinking. Together, we’ll do some good.

Choose Your Squeeze.

There are two ways to use your hour, depending on whether you need help thinking something through or getting something done.

Option 1: Strategic Squeeze.

Got an idea that needs shaping? Something that isn’t quite working? Or an opportunity you can see, but haven’t yet worked out how to make the most of?

Bring one idea, challenge or opportunity and we’ll spend a focused virtual hour getting underneath it, exploring what’s possible and turning the thinking into practical next steps.

Your Strategic Squeeze could focus on:

• a communications or marketing strategy

• shaping a campaign idea

• developing an event concept or making an existing one work harder

• creating a community engagement approach

• reviewing your existing marketing and communications

• identifying opportunities to increase reach, visibility or participation

• working through an idea that’s been sitting on your list and needs some fresh thinking

This isn’t about leaving you with more ideas and nowhere to start. At the end of your session, I’ll turn our conversation into a written summary, capturing the opportunities, recommendations, priorities and practical next steps we’ve identified.

You’ll leave clearer on what to do next and energised to actually do it.

Option 2: Content Squeeze.

Know what you need, but don't have the time to make it happen?

Give me a clear brief and I’ll put one focused hour of Pink Lemonaid content creation behind it.

Choose one:

1. Social Content.
   Up to 5 social media posts, shaped around one agreed campaign, event, message or objective and written to sound like you, not a content generator.

2. Landing Page Copy.
   Clear, human-centred copy for one focused landing page, structured around your audience, objective and the action you want people to take.

3. Blog or Article.
   One SEO-conscious blog or article, using agreed or supplied keywords and written for real people as well as search visibility.

4. Newsletter or E-shot.
   Copy and content structure for one email communication, including suggested subject line, headings, body copy and clear calls to action.

You provide the brief, relevant information and any existing brand guidance in advance, so I can spend the hour making rather than chasing information.

If your brief is bigger than can reasonably be completed within the hour, I’ll identify the most useful priority before getting started.

One Hour. £75. A Bigger Purpose.

On Friday 13 November,we will be swapping our bed for sleeping bags at Norwich Cathedral, taking part in The Benjamin Foundation’s Big Sleep Out.

We're aiming to raise £850, to cover a rent deposit, helping a young person secure a place of their own.

The Benjamin Foundation supports young people across Norfolk and Suffolk, including helping young people who have previously faced homelessness overcome the financial and practical barriers to moving into independent living.

So rather than simply asking my business community to sponsor us, I wanted to put Pink Lemonaid to work.

You donate £75. I donate my expertise and time.You get something useful.

And together, we provide a young homeless person with a key to a more stable future.

How to Book.

I’m opening 8 Squeeze Sessions as part of the Big Sleep Out campaign.

Your £75 is donated directly to our JustGiving fundraising page, rather than paid to Pink Lemonaid.

Once you’ve donated:

1. Choose your Squeeze.
Strategic Session or Content Production.

2. Send over your donation confirmation to - chloe@pinklemonaid.co.uk

3. Tell me what you’d like to tackle.
To get the most from your session, tell us in advance what you'd like to achieve.

4. Let’s get to it. 🍋
For Strategic Squeeze- let us know your availability for a virtual hour session and we'll book a convenient time via your preferred channel - Teams, Google Meet or Zoom.

For Content Squeeze- you'll need to email a clear brief and supporting information before we can book an hour in our diary to produce quality content of your choice.

8 sessions. £75 each. £600 towards our £850 target.